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Branding your image and business...
From logo design to the supporting materials that affect all aspects of doing business in today's world, I can provide you with the tools you need to shine.

Here is a partial list of the projects I have done:

  • Logos and identity packages (business cards, letterhead)
  • Direct Mail
  • Newspaper and magazine ads
  • Newletters
  • Brochures
  • Sales support materials
  • Marketing for Realtors®
  • Packaging
  • Promotional items
  • Business communications (B2B, presentations)
  • Signage
  • Trade Show exhibits
  • Training and meeting materials
  • Marketing plans

In the course of producing all my projects, I often do some copywriting and editing.

Additionally, all these projects have to be printed. That's where my many years of experience is extremely valuable to my clients.

Printing is a very complex manufacturing process. Design files have to be set up in certain ways to optimize the printing process. I always have the print process in mind when I'm designing, since some things can be done, and others can't or are too expensive. An example of the latter is a business envelope with color that goes to the edges. It can be done, but the envelopes have to be manufactured to allow for the extra paper that the bleed requires. So, it can be done, but it is expensive, and not a small run.

All of my clients have me coordinate quotes, proofs and printing of their designs. I get quotes from reliable printers I have used in the past and with whom I have a good working relationship. Quotes will be compared and the right one (not always the cheapest) will be chosen. Decisions such as which paper stock and which weight are discussed, with the printer and the client, during this phase. After submission of the artwork, the next step is getting a printer's proof of the job. This is where experience really counts. The proof stage is the last chance to make changes, and also where the printer's expertise can be challenged. Once I sign off on a proof, after minute scrutiny, the printer has to match the printed piece to the proof. If he fails to do that, I can ask that he reprint the job. And, he will have to.

Additional services include coordinating with mail houses, promotional product vendors, and local newspapers and magazines.

In other words, I take your project from the very beginning to the very end--the printed product--with no worry for my clients.



© Suzanne Newmark Design 2005 ALL RIGHTS RESERVED