Introducing the creative resource for all your marketing needs.

Effective graphics create name recognition, distinction, branding, and word associations.

Through my expertise I can create or find the images that represent your message.

With over 28 years of experience in Graphic Design and 9 years marketing for Realtors^® you can be sure that you will get your marketing collateral on budget, on target and on time.

You can see my commitment to providing you with superior collateral materials in all my clients' marketing, branding or design projects I have executed. My client list represents a wide variety of businesses including Realtors^® and industry:

• Area Realtors^®
• BASF
• Bose
• Boston Red Sox
• Brandeis University
• Chevy Chase Bank
• Computing Solutions Inc.
• Fiore Floral
• Llewellyn, Realtors
• Overton Homes
• Polaroid
• RSI Title
• Sandals Resorts
• Sheffield Industries
• Towle Silver Company

I provide a wide range of services for my clients, from logos or sales promotional materials, to multi-level marketing and ad campaigns. Through the entire process, I focus on building the client's brand.

When I work with a client, my goals are simple: to provide a piece that is

1. Consistent with the client's needs and style
2. Consistent with the client's brand
3. On target for the intended audience
4. Budget friendly
5. User friendly

THE PROCESS:

I meet with my clients and probe for answers to questions, such as:

• What do you want to accomplish with this piece?
• How will it fit into your overall marketing plan and style?
• What is your target audience?
• What is your budget?
• How can I make your needs and budget work together?

I will discuss alternate ideas for the project, seek imput for graphics and fonts, and discuss the importance of being USER FRIENDLY.

Creating USER FRIENDLY ads and collateral is extremely important to me. I have seen many marketing pieces that pack a punch graphically, but are confusing and difficult to read. My goal is to pack a punch, but with logic and clarity. Sometimes it's a difficult decision to go for readability over design. But, I firmly believe that good design always has to be easy to read and comprehend. Readers must be able to read the ad and understand the logical progression of elements. Through the use of smart graphics and excellent typography, all the elements of an ad or brochure come together to create a good balance.